Skal Samui: Rediscover Samui and prepare to fall in love

Skal Samui has launched its tourism recovery initiative, Rediscover Samui and prepare to fall in love, inviting travelers to rediscover the delights of Thailand’s favorite holiday island, Samui.

A key element of the campaign is a new video which contains never-been-seen-before footage of the best experiences the island offers. From glorious soft white sand beaches and extraordinary sunsets, to dramatic jungle waterfalls; from hot new beach clubs to enchanting ethical nature experiences.

Despite the global pandemic and its devastating effect on the island’s tourism industry, Samui is emerging from months of curfew. Be prepared to experience the island’s stunning natural beauty and diverse lifestyle offerings.

Why visit Koh Samui

Here are ten reasons why you should visit and rediscover Samui, according to Skal Samui.

1. Samui is safe and clean.

Its famous beaches are pristine, and many resorts and restaurants have been doing maintenance work. Samui is looking more beautiful than ever.

2. Samui’s environment is clean and hygienic.

The pandemic has seen all public facilities, from shops to massage parlors, going to great lengths to ensure that their environments are clean to welcome visitors.

3. Samui wildlife is returning.

Turtles that are not seen for years have been spotted laying eggs on several beaches around the island. There are also increased sightings of pink dolphins. Both show that the water quality has improved significantly during the lockdown.

4. Samui has an unrivaled choice of hotels and private villas.

The island boasts Thailand’s highest concentration of 5-star international hotels outside of Bangkok, as well as a wide range of affordable hotels, resorts and spas. For those who prefer their own space, private villas range from palatial hill-top luxury to beach retreats and elegant apartments.

5. Samui is all about lifestyle.

The island is home to a vast variety of superb restaurants offering an impressive choice of Thai, Asian and international cuisines for all budgets. Samui also has vibrant and exciting cafés and bars with beach seating and spectacular entertainment.

6. Samui is beach chic.

A crop of chic designer beach clubs has opened in Samui, offering an elegant lifestyle experience by the island’s iconic golden sandy beaches.

7. Samui is colorful and lively.

The island continues to evolve as Thailand’s favorite tourist island, welcoming additional attractions which appeal to all ages. Samui is popular for its vibrant street markets like Fisherman’s Village, elephant sanctuaries, beachside art classes, and wonderful jungle cooking schools up in the beautiful mountains of Central Samui.

8. Samui is surrounded by magical islands.

As well as Koh Phangan (Full Moon Island), there are many magical islands to explore by sailboat, motorboat or by ferry including Koh Madsum [pig island], Koh Tao [a diving paradise], or the extraordinary Angthong National Marine Park with its hundreds of islands and crystal waters.

9. Samui is accessible and convenient.

Samui is just under an hour’s flight from Bangkok with regular daily connections, or 1.5 hours by ferry from Donsak, Surat Thani. The island has upped its game on the infrastructure front, laying vast new pipelines to avoid serious flooding and making the roads more pleasant to travel on.

10. Samui is great value.

Most hotels, resorts, spas and private villas are running amazing packages and rates to entice domestic visitors to the island.

Commenting on #RediscoverSamui and prepare to fall in love, Lutz Mueller, President of Skal Samui, said: “The campaign will initially focus its efforts on the domestic tourism market and once travel restrictions surrounding the pandemic ease up, attracting regional and international tourism.

Koh Samui is lucky to have a fantastic collection of world-class hotels, resorts and spas, and now is the time to make sure Thailand’s travelers take advantage of what’s right on their doorstep.”

The campaign, which is being driven by members of Skal Samui, a chapter of the global hospitality and travel organization SKAL International, underscores the organization’s overall mission, ‘Connecting Global Tourism’.

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