Discover unique travel experiences with Ascott’s #lyfgoeslocal

Imagine experiencing wellness in unique locales, indulging in incredible regional cuisine, and getting an inside look into the culture and heritage of your destination from those who know it best. The Ascott Limited’s (Ascott) #lyfgoeslocal Worldwide Experiences—a brand new series of curated themed packages for its coliving brand, lyf—offers unique travel experiences that will allow you to do just that.

#lyfgoeslocal showcases lyf’s unique brand proposition of authenticity and connected experiences. You will be plugged into the community, with the opportunity to immerse yourself in the local culture via specially organized experiential programs and events.

“In a post-pandemic world where the intersection between work and play has burgeoned, remote working and the digital nomad lifestyle have seen a surge in popularity. With a growing demand for coliving spaces where guests value the people they meet and the connections they build, we see an enormous opportunity to ride on trends in the travel and lodging space. lyf is designed for precisely that—bringing a unique, hybrid lodging solution that combines the best of hotels, coliving spaces and serviced apartments to next-generation travelers, technopreneurs, creatives and self-starters,” says Ms. Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing.

Taste the local flavors with Ascott’s #lyfgoeslocal

For six months, Ascott’s participating properties will offer curated travel experiences that incorporate cultural attractions, local cuisine, and unique insights into the destination’s heritage—with a focus on bringing travelers closer to the local community.

Ascott’s #lyfgoeslocal Worldwide Experiences is the first campaign of its kind that spans multiple cities, including Melbourne, Bangkok, Fukuoka, Kuala Lumpur and Singapore. With kombucha-making wellness workshops in Bangkok, kimono-styling sessions in Fukuoka and epicurean journeys through Kuala Lumpur’s cultural spots on offer, #lyfgoeslocal will give you the chance to connect with people while immersing yourself in local culture.

Here’s a taste of what’s in store:

Experience art at lyf Collingwood Melbourne

The art scene in Melbourne is thriving, and at lyf Collingwood Melbourne, you can experience it firsthand. Not only does lyf Collingwood Melbourne give you access to the best of the local Collingwood community; staying at the property also puts you at the doorstep of Melbourne’s thriving art scene.

Enjoy unique workshops like pottery sessions and private art gallery tours. These curated experiences give you special behind-the-scenes access to the creative world around you.

Don’t miss your chance to experience art like never before, right in the heart of Melbourne! This opportunity will be available until December 31, 2022.

Soothe your senses with a wellness getaway at lyf Sukhumvit 8 Bangkok

lyf Sukhumvit 8 Bangkok is an ideal place to embark on your wellness getaway. From morning yoga at the property’s rooftop to afternoon walks at the Benjakitti Forest Park, you can enjoy all sorts of activities that will help you relax and rejuvenate. Plus, the kombucha-making workshop is a unique experience that you won’t want to miss. And if that’s not enough, you can also enjoy farm-to-table breakfast experiences with local partners.

The wellness journey begins at check-in, with a complimentary welcome drink (cucumber mint lemonade), snack and sustainable gift (bamboo cutlery).

Enjoy this unique and relaxing wellness experience at lyf Sukhumvit 8 Bangkok, available from December 1, 2022 to January 31, 2023.

Experience kimonos like never before at lyf Tenjin Fukuoka

Fashion has, throughout history, been one of the powerful forms of self-expression. It is an art form that allows individuals to feel empowered in the clothes they feel comfortable wearing. As a young and disruptive brand, lyf celebrates the thrill of self-expression alongside fashion.

Explore Fukuoka’s fashion in style at lyf Tenjin Fukuoka, with the ultimate kimono experience. Together with its kimono partner My-you no yakata, officially sponsored by Fukuoka Convention and Visitors Bureau, lyf Tenjin Fukuoka will offer guests kimono rental.

You can also enjoy professional hair styling and a city tour for up to three hours as part of your curated stay experience from January 1 to February 28, 2023.

Laugh and taste your way through Malaysia’s delicious cuisine at lyf Raja Chulan Kuala Lumpur

There’s nothing that quite brings people together the way food does. It helps us connect with new cultures and understand our shared experiences as human beings.

lyf Raja Chulan Kuala Lumpur, set to open in December 2022, will showcase the diverse and delicious cuisine of Malaysia to food lovers from all over the world.

From February 1 to March 31, 2023, lyf Raja Chulan Kuala Lumpur will partner with WEARELOL.ASIA, a local comedy production company, to bring Kuala Lumpur’s epicurean journey to life. This unique food tour will feature some of the city’s most iconic cultural spots, all through the unique lens of Malaysia’s comedy kings and queens.

Augmented Reality at lyf one-north Singapore: Elevating your stay experience

At lyf one-north Singapore, technology is taken to the next level with Augmented Reality experiences throughout the property. This unique innovation allows you to have a more interactive and engaging stay experience.

Additionally, guests who stay during the period from March 1 to April 30, 2023 have a chance to win game points that can be converted into Ascott Star Rewards points.

These are just some of the many curated travel experiences that await guests at Ascott’s participating lyf properties around the world. So if you’re looking for an authentic and immersive travel experience, check out Ascott’s #lyfgoeslocal Worldwide Experiences campaign.