Singapore Fitness Alliance launched to strengthen SG’s fitness industry
The threats of COVID-19 have highlighted the huge importance of keeping ourselves healthy. As we all face the reality that the virus is not going to go away any time soon, the demand for fitness services and products is growing exponentially and will continue to do so.
This inspired the 50 Founding Member companies to form Singapore Fitness Alliance (SFA) which officially launched today in Singapore. The SFA is a non-profit industry association that represents Singapore’s fitness and wellness industry. It champions the incredible value it offers to the culture, community, health and wellbeing of Singapore.
The member companies include Singapore’s largest and most influential clubs, gyms, studios, suppliers, advisors and solution providers. They work along with the Singapore Government to help connect, strengthen and grow this important market within the wider health ecosystem.
Among the member companies of SG Fitness Alliance are Anytime Fitness, Breathe Pilates, Class Pass, F1 Recreation, FIT Summit, Fitness First, Singapore Trampoline Academy, True Group, Ultimate Performance, and Yoga Movement.
“Singapore’s fitness industry has delivered huge health benefits to Singapore, well before and throughout the current COVID pandemic,” said Sean Tan, Director of True Group and the SFA’s Inaugural President.
We are excited about how our industry can work together, to collaborate further, and to ensure more people become healthier and happier, whilst improving their overall health, immunity and wellbeing.
Sean Tan, Director of True Group and the SFA’s Inaugural President
“We will work hand-in-hand with anyone wanting to help develop Singapore’s fitness and wellness industry and invite any interested parties to connect with us today,” added Ross Campbell, CEO of FIT Summit and Secretary of the SFA.
SFA members are traditionally from six key groups:
- Gyms and studios
- Health clubs, recreation clubs, leisure centers and sports clubs
- Hotels and resorts
- Equipment manufacturers, suppliers and distributors
- Technology companies and solution providers
- Consultancy, advisory and investment firms
The SFA’s first virtual call for members will be in mid-February. For more information on the SFA, please visit www.sgfitnessalliance.com.
For the latest travels trends, trip inspiration, sustainable travel and tourism, luxury hotels and resorts promotions, and more, follow Travel Asia Now on Facebook, Instagram and LinkedIn.
Rhea Vitto Tabora
Rhea Vitto Tabora is the Founding Editor of Travel Asia Now and Co-Founder of Asia Sustainable Travel. A travel journalist, speaker and moderator, she writes about sustainable and meaningful tourism and believes in the power of authentic, data-driven storytelling. For story ideas, please email editor@travelasianow.net. With more than 20 years of experience in journalism, hospitality, PR, branding, sales and marketing in Asia, Rhea brings both editorial and industry expertise to her work. As a former senior hotel professional, she now provides consulting and advisory services in sustainability branding and hospitality marketing, helping hotels strengthen their brand, tell their stories more effectively and build stronger direct-booking channels. For consulting inquiries, schedule a complimentary 30-minute consultation: https://bit.ly/MeetWithRhea
