‘Seize the Day’ at the newest beach club in Phuket

Phuket, the darling of Thai tourist islands, is set to boom in a post-pandemic influx of both tourists and investors seeking fresh opportunities outside the hustle and bustle of big cities.

There is a global exodus of people from built-up metropolis areas to rural utopias. Because of this migration, Phuket residents and business owners are feeling quietly optimistic about what lies ahead after a tumultuous couple of years. Of course, emerging new variants are impeding speedy progress. However, there is a consensus that life must go on, albeit with caution. 

A testament to burgeoning confidence in the region is the commitment and investment made by the owners of Phuket’s newest beach club, Carpe Diem.

Benny De Bellis and Bruce Hanrahan, managing partners of Carpe Diem Beach Club, are confident they have not only found the winning formula for strategy with simple supply and demand logic but are also thrilled to be contributing to the rejuvenation of one of Phuket’s popular yet serene beaches, Bang Tao Beach.

Bang Tao Beach is an 8km stretch of golden sand and is home to well-established hotel brands such as Banyan Tree, Angsana, and the Laguna Phuket integrated resort, which the latter put this area, ‘Cherngtalay’ in the northwest pocket of Phuket truly on the map.

“We are so excited to offer a place that appeals to a slightly more mature and sophisticated crowd in Phuket,” comments Benny. “In our vision for Carpe Diem, we recognize that one size does not fit all.”

“An excellent beach club experience is not just about the stunning setting of Phuket but also about the ambiance, service, cuisine, and beverages. And it is these attributes which bring people here to live and invest, so Phuket becomes more than a holiday destination,” Bruce adds.

Bruce and Benny are both veteran professionals who are passionate about hospitality. Bruce has many years of experience working with ‘Nikki Beach’, a brand internationally acclaimed for its beach clubs. Benny is a familiar face on the Phuket scene, having run establishments such as Catch Beach Club, Siam Supper Club, and Opus One. For the past seven years, he has built his own American-style steakhouse, ‘Benny’s Cocktails & Grill’, providing excellent cocktails, service and food.

Enter the world of Carpe Diem in Phuket

The beach club offers full beach service with comfortable sunbeds for those who enjoy relaxing by the sea with a cocktail in hand. There is a fully fledged restaurant so you can soak up the sea air and superb vistas while you eat. The menu is hand-selected by the owners and contains many dishes that Benny loved as a boy growing up in rural Italy, and Bruce imbibed in his time in southern Spain, so there is an element of authenticity and love in preparing each dish.

In both its cuisine and ambiance, Carpe Diem Beach Club delivers a fresh, rustic, and modern Mediterranean experience.

A distinctive feature of this beach club is its commitment to providing a refined and upscale environment with a friendly welcome and uplifting atmosphere with daily DJ sessions.

About Carpe Diem Beach Club

Founded in Q4 2021 as a love child born from the pandemic, owners Bruce Hanrahan and Benny De Bellis bring a touch of Mediterranean style to the shores of Bang Tao Beach, on the west coast of Phuket Island, Thailand.

The restaurant serves food all day long, complemented by a superb wine and cocktail offering. As with the name, experiences at Carpe Diem are aimed to fulfill guests’ desire for living life to the fullest via a feeling of a sense of place, satisfaction with service, and the pure enjoyment of great food and drinks.

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