Where to create your ‘cherry-on-top’ moments: Relaxed luxury escapes in Thailand

Imagine indulging in some “me time” while rediscovering life’s simple pleasures and experiencing delightful moments. Narai Hospitality Group’s new collection of intimate, casual luxury escapes in unique locations in Thailand—Marasca Hotels & Resorts—promises ‘cherry-on-top’ moments and experiential stays in their properties. Marasca marked its entrance into the country’s hospitality space with the first property, Marasca Khao Yai, which opened in November 2022, to be followed by Marasca Koh Samui in 2023.

“Marasca is named after a type of cherry, which shaped the essence of our brand,” said Ms. Nithida Nithivasin, Director of Narai Hospitality Group, a Thai hospitality developer and operator.

“We want to create ‘cherry-on-top’ moments for our guests through stylish designs and high-quality amenities while offering welcoming experiences to make them feel truly at home—a space where you can spend time to reset while traveling and rediscovering yourself.”

Recognizing the evolving lifestyles of modern travelers, Narai Hospitality Group forays into a new category of casual luxury hospitality.

According to Ms. Nithida, “Travelers today have simple expectations, but their standards are high. We observed over the years that there is an opportunity to meet the needs of those who are looking for more relaxed luxury and experiential offerings in unique destinations. With Marasca, we are unveiling a hospitality concept that’s effortlessly luxurious, approachable and mindfully sustainable.”

‘Cherry-on-top’ moments

Marasca is crafted to let guests reset their pace of life, indulge in “me time” and rediscover life’s simple pleasures—the little details, delightful moments, and that extra touch of warmth which makes each experience unforgettable.

These “cherry-on-top” moments promise a little something extra that will put a smile on the mind—much like the joy of discovering the cherry crowning on one’s favorite dessert.

Delivered through distinctive designs and signature #RediscoverYou experiences that offer a feeling of home while evoking curiosity, Marasca celebrates the perfect blend of rest and play for quality time with your loved ones.

Marasca Khao Yai, a luxury countryside destination

The brand’s debut property, Marasca Khao Yai, opened its doors in the scenic mountain range of Khao Yai, a UNESCO World Heritage Site and popular weekend getaway destination for urban travelers in Thailand. The property’s location is just a two-hour drive from Bangkok.

Set amidst the lush greenery, wineries and farms of Khao Yai, the exclusive 18-key Marasca Khao Yai is styled as a luxury countryside retreat destination. It features a selection of diverse accommodation types meeting your needs for unique experiences plus comfort in celebrating the outdoors.

Accommodation ranges from villas to luxurious glamping tents and glamper vans, all with stunning mountain views, private outdoor tubs, and a personal fire pit.

Much thought has gone into the planning of architecture and landscape, with Marasca advocating to preserve as much of the surrounding greenery, large trees and natural terrain as possible, leaving nature untouched and unspoiled.

Dining experiences at Marasca Khao Yai

An array of dining experiences awaits at Marasca Khao Yai, including immersive In-villa Private Dining and Tree Top, a tea house and farmer’s café.

Celebrating the rich biodiversity of Khao Yai—where some of Thailand’s best produce is cultivated—locally sourced prime ingredients meet honest cooking and vegetables from the hotel’s own garden, Homegrown. This makes a fresh-forward seasonal dining experience at Tree Top possible.

In line with Marasca’s deep connection with the land and local community, you can also discover artisanal gems from local farms and makers.

Outdoor living at Marasca Khao Yai

Enjoy the hotel’s public spaces designed to encourage wellness and outdoor living, all while immersing yourself in Marasca’s signature #RediscoverYou experiences.

The Stardeck offers a vantage point for stargazing with your favorite drinks, while The Meadow, a lush flower garden, brings guests closer to nature.

The communal Fire pit evokes a sense of connection between guests, and Playscape, an outdoor play space for the young ones and parents, is a refreshing place to enjoy themselves amidst the beautiful surroundings.

Marasca’s focus on thoughtful experiences extends to its mindfully sustainable practices and approaches. Marasca Care initiative will set planet-friendly efforts and activities integrated across the property.

This article was originally published in March 2022 and updated on November 26, 2022.

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