Accor reignites the love of travel

Travel lovers would love this news. Accor has announced a global ‘Reignite the Love of Travel‘ campaign as it started to reopen some of its hotels that temporarily closed during the COVID-19 lockdown. With restrictions now easing across many destinations, the company is investing in the resurgence of the travel and service industries.

ALL – Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced ‘Reignite the Love of Travel’.

The campaign is launching with a playful video designed to reassure and create desire while uplifting its audience.

“During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humor and creativity. It was heartwarming for us to see that they were missing us as much as we were missing them.”
Steven Taylor, Accor Chief Marketing Officer

“The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer-term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire,” said Taylor.

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Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.

ALLSafe: For the love of guests and staff

Offering reassurance to travelers as they head back into the world, Accor’s ALLSAFE cleanliness program protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.

“We have reacted to the crisis with a fully-fledged marketing strategy which firstly reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety,” said Taylor.

Accor properties include Movenpick Resort Waverly Phu Quoc (the first international premium resort to open along Phu Quoc’s idyllic Ong Lang Beach in Vietnam), Sofitel Inle Lake Myat Min (overlooking Myanmar’s UNESCO site of Inle Lake), and Pullman Maldives Maamutaa Resort (a uniquely beautiful property where you can watch the island’s vibrant marine life from an underwater bedroom, encased in glass.)

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